Location: Revere, Massachusetts
Size: 50,000 sq ft
Year: In Construction (Estimated Completion Fall 2014)
Boston Harley-Davidson is a gut rehab of the existing Squire Rd shopping plaza to the new 50,000 sf retail and storage space. The design focuses on maximizing the showroom storefront while creating an engaging entry that exemplifies the style and attitude of the Harley-Davidson brand. Flow between different programmatic spaces and required adjacencies drove the internal layout and design. In order to fully link the interior and exterior dialogue many of the materials found on the exterior wrap into the primary showroom space, and are used in a similar manner.