Location: Boston, Massachusetts
Area: 60,000 sq ft
This new space was designed as the headquarters for the global marketing and footwear design group for PUMA. The open space was organized around a central gathering / collaborative space similar to a campus quad where the different groups would be encouraged to cross paths and collaborate. The project goals included flexible pods of non traditional workstation clusters organized around a variety of huddle rooms, conference rooms, re configurable meeting spaces, and product development rooms. The traditional reception area was replaced by a combination virtual retail space and social area, so that visitors to the space enter into a lively space that represents PUMA’s brand.